DIVISION 1. GENERALLY

 

Sec. 84-230. Purpose and intent.

The purpose of this section is to represent a comprehensive, balanced system of street graphics and signs that create safe, easy to understand and aesthetically pleasing communication. To meet this purpose these regulations authorize the use of street graphics and signs which are reflective of the community's aesthetics as a whole, are compatible with their surroundings, while allowing the expression of the identity of individual proprietors, appropriate to the type of activity to which they pertain, and legible in the environment in which they are seen. Specific objectives are:

(1)       Preserve and enhance the city's own unique set of visual aesthetics which will attract potential residents, commercial customers, and tourists to the area because of the community's overall appearance: and,

(2)       Enhance the visibility and effectiveness of all signs through the elimination of clutter and redundancy; and,

(3)       Eliminate and lessen the confusion, unsightliness or visual obscurity of adjacent properties that could be created; and,

(4)       Recognize and appreciate the value of advertising and signage to a successful business climate.

(Ord. No. 1667, § I, 11-23-04)

 

Sec. 84-231. Applicability.

All signs within the city limits of Euless shall be subject to the following regulations. The provisions apply to the location, size, use, number and placement of signs and shall otherwise be considered supplementary to the city codes and ordinances pertaining to the erection, maintenance and operation of signs in the city. Any other codes and ordinances found elsewhere in the Comprehensive Code that are in direct conflict with these provisions are hereby repealed.

(Ord. No. 1667, § I, 11-23-04)

 

Sec. 84-232. Definitions

The following words and phrases contained in this section shall apply with respect to this article.

Advertising matter  The placement on, or anchoring of or suspension from any building, pole sign, sidewalk, parkway, driveway, lawn, area or parking area of any goods, wares, merchandise or other advertising object which is, but not limited to, light, inflatable objects, pennants, or flags for the purpose of calling attention to the area or business erecting such devices. 

Balloon:  A nonporous, flexible devise capable of being inflated and used as advertising matter. 

Banner signs (temporary):  Means possessing characters, letters, illustrations, or ornamentation; applied to non-rigid light weight fabric or similar material; intended to be hung without frames; can only be used if there is a legally permitted permanent name sign; must be used ancillary to the legally permanent name sign; and, must obtain special event permit. 

Decorative flag:  A flag or banner that contains no name, initials, logos, insignia or similar items and is used primarily to attract attention or convey a message. 

Facade:  Any separate face of a building, including parapet walls and omitted wall line, or any part of a building, which encloses or covers usable space. 

Facade signs (exterior):  Means possessing characters, letters, illustrations, or ornamentation; constructed of rigid and non/flexible materials, framed, flush mounted to facade; must not cover windows or doors; and, total sign coverage on any wall or window signs may not exceed 30 percent of wall elevation inclusive of windows and doors. 

Flag:  A piece of cloth or fabric typically rectangular in shape, of a distinctive color and design inclusive of a logo, used as a symbol, a standard or signal to attract attention. Exemptions to this are federal, state, municipal flags. 

Logo:  A design or insignia of an organization, individual, company or product which is commonly used in advertising to identify that organization, individual, company or product. 

Off-premises sign:  A sign which advises the general public of goods and services available at a remote location from the parcel where the sign is located. 

On-premises sign:  A sign which advises the general public of goods and services available on the lot where the sign is located. 

Pennant:  A device typically made of a lightweight plastic, fabric or other material usually triangular in shape and attached to a single cord. 

Preformed sign faces:  Any sign that is fabricated at another site whose message is not designed to change. Such signs include, but are not limited to, plastic or fabric signs that may be supported by a frame and may be illuminated from within. 

Roadway type:  Roadway type shall be defined as per the latest adopted thoroughfare plan of the city and are specifically listed here. Thoroughfares are divided up into the following: 

(1)   Freeways shall include those roadways which are classified as federally aided primary highways. These are more specifically described as S.H. 183, S.H. 121 and S.H. 360.

(2)   Major arterials shall include those roadways whose primary function is to carry multi-jurisdictional traffic and, for the purpose of this chapter, are hereby specifically limited to S.H. 10, FM 157, and Mid-Cities Boulevard.

(3)   Minor arterials shall include Glade Road, Harwood Road, West Pipeline, Raider Drive, Westpark Way, and Main Street.

(4)   Collector and local roadways shall be considered all other roads not specifically named herein.

Setback of sign (front):  The distance a sign must set back from any street right-of-way line which shall be calculated in all cases to property lines, except as otherwise provided herein. 

Setback of sign (side):  The distance a sign must set back from the side property lines except for lots having more than one frontage, in which case the side setback shall apply to the property lines running most parallel to the sign face. 

Sign:  Any structure or part thereof, or any device attached to, painted on, or represented on a building, fence, or other structure, upon which is displayed or included any letter, word, mode, banner, flag, permanent insignia, decoration, device, logo, design, advertising matter or representation used as, or which is the nature of, an announcement, direction, advertisement or other attention getting device. 

Sign, advertising:  Any off-premise sign advertising any goods or services offered remotely from the site where the sign is located. 

Sign, announcement:  Any temporary on-premise sign which announces a character or description of proposed buildings or use (i.e., coming soon . ., future site of . . ., etc.). 

Sign area, calculation of:  The area of a sign shall be computed by drawing a line or lines around the sign in such a way as to form not more than four regular geometric figures such as a triangle, circle, rectangle, or trapezoid. The sum square footage of these figures shall be considered as the total area of the sign face. A sign face may be single sided or double sided, as with a typical pole sign; however, to calculate the area of a multi-sided sign, the sum of all sides of the sign shall not exceed twice the area specified for the sign face. 

Sign, banner:  Signs intended to be hung on-premise either with or without frames, possessing characters, letters, illustrations or ornamentation applied to paper, plastic or fiber of any kind. For the purpose of this chapter, federal, state and municipal flags shall not be considered banners. A special event sign permit must be obtained. 

Sign, billboard:  Any sign whose message may be changed by painting on or posting a bill upon the sign's face. 

Sign, business center directory:  Any on-premise sign that conveys the name of the business center, and the tenants that occupy the center. 

Sign, changeable reader board:  Any on-premise sign with strips or devices attached to the face of the sign to hold readily moveable manual letters and numbers. 

Sign, construction:  Any on-premise temporary sign that describes the contractor(s), architect(s), lending institution, etc., responsible for the on-site construction currently in progress. 

Sign, development:  Any temporary on-premise sign that promotes new developments or additions. 

Sign, electronic message:  Any on-premise sign that has the ability to electronically change the messages that they display. 

Sign face:  The actual surface upon which the message of a sign is displayed. In the case of wall, fence or facade mounted signs, the area contained within the outermost limits of the letters, logos, numbers, insignias, etc., shall be considered the sign face. Except for wall signs that use the wall as its sole background, only those sign faces defined below shall be deemed in compliance with this chapter: 

Sign function:  The purpose the sign serves. 

Sign, general:  Any on-premise sign or graphic device that advises the general public of goods and services offered. 

Sign, ground:  Signs supported by poles or supports in or upon the ground, independent of support from any building and having less than seven feet from the bottom of the sign face to the ground. 

Sign, institutional:  Any on-premise sign used for the purpose of identifying school, church, hospital, or similar public or quasi-public institution. 

Sign, pole:  Signs supported by poles or supports in or upon the ground, independent of support from any building, and maintaining a minimum distance of seven feet from the bottom of the sign face to the ground. 

Sign, portable:  Ridged signs constructed off the site and not permanently affixed or attached to the ground or to the permanent building or structure and shall include any sign originally designed to be easily moved from place to place whether rigidly attached to the ground or permanent structure. 

Sign, real estate:  Any temporary on-premise sign offering to sell, lease, or rent individual dwellings, real property, or lease spaces other than those for self storage facilities which are defined by general business signs. 

Sign, special event:  Any on-premise temporary signage including banners used for special events or business grand openings. 

Sign, subdivision entry:  Any sign that identifies the entrance of various subdivisions and developments within the city. 

Sign, temporary:  A sign which is not structurally affixed to a foundation or building and by its nature, construction materials, or placement is intended to last for a fixed period of time. 

Sign, vehicle:  Signs mounted on a vehicle, including trailers, normally licensed by the State of Texas

Sign, wall:  Signs erected flat against any wall, supported by the wall, having the sign face parallel to and not more than 12 inches from the wall surface in any direction. Neon tubing attached directly to a wall surface shall be considered a "wall sign." 

Sign, weekend parkway:  Any temporary on or off-premise sign located within the public right-of-way. 

Zoning district:  The primary use of the zoning district where the sign may be located. 

(Ord. No. 1667, § I, 11-23-04; Ord. No. 1680, § 1, 2-22-05)

 

Sec. 84-233. Permissible signs.

Except as specified by section 84-130 herein, it shall be a violation of this code to erect, place, or locate any sign that serves any function other than those specified herein, and then only when in compliance with the zoning district, qualifications, maximum area, maximum height, minimum setbacks, maximum number of signs, minimum sign separation, permit and other requirements specified herein.

(Ord. No. 1667, § I, 11-23-04)

 

Sec. 84-234. Permanent on-premise signs.

The following standards shall apply to permanent on-premise signs located at a site where the sign directs attention to:

(1)   Wall signs:  Wall signs may be erected on any building not zoned or used for single-family or single-family attached dwelling purposes. Such signs may serve the same function as on-premise pole or ground signs specified herein. Wall signs shall not exceed 30 percent of the wall elevation nor shall they extend above the roof line or parapet line of the building on which it is located. Any number of wall signs may be permitted per building; however, the sum of the areas of the wall signs on each wall elevation shall notexceed 30 percent of the wall elevation. For the purpose of this chapter, pitched or mansard roofs shall not be used in calculation of wall elevation. 

(2)   Roof signs:  Roof signs may be erected on nonresidential buildings in commercial or industrial zoning districts having pitched roofs provided the top of the roof sign extends no higher than the roof peak. Roof signs erected on mansard roofs shall not extend above the mansard. The maximum sign area for roof signs shall be limited to 15 percent of the exterior wall elevation over which the roof sign is oriented. 

(3)   Projection signs:  Projection signs may be erected on nonresidential buildings in commercial or industrial zoning districts provided no portion of the sign extends over any property line nor extends over the required building line more than 25 percent of the minimum building setback requirement for that zoning district. The maximum area for any projection of sign shall be limited to 50 square feet per sign face and that no pole or ground sign is or shall be located on the property. No projection sign shall extend above the top plate line nor be less than seven feet from the bottom of the sign to the ground. 

(4)   Pole/ground signs. 

TABLE 6-A. PERMANENT ON-PREMISE POLE/GROUND SIGNS

The following standards are applicable to permanent, on-premise pole and ground signs. The applicable maximum area and height shall be determined by the classification of the street(s) the property fronts on.

TABLE INSET:

 

Sign Function   

Zoning  District   

Qualifications   

Front  Setback   

Side  Setback   

Number  Signs  Allowed   

Street Classification   

Local and Collectors   

Minor Arterials   

Major Arterials   

Maximum  Area   

Maximum  Height   

Maximum  Area   

Maximum  Height   

Maximum  Area   

Maximum  Height   

Apartment/  Condominium  Identification Sign  i.e., signs that identify the name, owner or other identifying characteristics about any residential complex developed under a unified plan   

single-family   

lawfully existing nonconforming use   

5 feet   

15 percent of lot width   

1 per street front   

20 square feet   

4 feet   

20 square feet   

4 feet   

20 square feet   

4 feet   

multifamily   

none   

5 feet   

10 percent of lot width   

1 per 200 feet of street frontage or portion of   

20 square feet   

6 feet   

40 square feet   

8 square feet   

100 square feet   

15 square feet   

commercial   

lawfully existing nonconforming use   

General Business Signs  i.e., signs advising the public of goods and services offered on the premises   

commercial  and  industrial   

none   

5 feet   

10 percent of lot width   

1 per 200 feet of street frontage or portion of   

50 square feet   

15 feet   

100 square feet   

20 feet   

150 square feet   

30 feet   

Business Center  Directory Signs  i.e., signs that convey the name of the business center, and the tenants that occupy the center   

commercial  and  industrial   

must contain more than 4 separate lease spaces   

10 feet   

15 percent of lot width   

1 per street frontage   

20 square feet per tenant up to 260 square feet inclusive of shop center ID   

15 feet   

25 square feet per tenant up to 325 square feet inclusive of shop center ID   

20 feet   

30 square feet per tenant up to 325 square feet inclusive of shop center ID   

30 feet   

Institutional Signs  i.e., signs that identify schools, churches, hospitals, or other similar public or semi-public institutions   

all   

none   

10 feet   

15 percent of lot width   

1 per 200 feet of street frontage or portion of   

50 square feet   

15 feet   

100 square feet   

20 feet   

150 square feet   

30 feet   

Subdivision Entry Signs  i.e., signs that identify various subdivisions and developments within the city   

single-family   

must contain 5 or more acres of land or 20 or more platted lots   

10 feet   

none   

two per entry (1 per side of street)   

30 square feet   

6 feet   

40 square feet   

6 feet   

50 square feet   

8 feet   

commercial  and  industrial   

10 feet   

none   

two per entry (1 per side of street)   

20 square feet per gross platted acre   

6 feet   

20 square feet per gross platted acre   

6 feet   

40 square feet per gross platted acre   

150 feet   

(5)   Pole/ground signs along freeways. 

Table 6-B. Permanent On-Premise Pole/Ground Signs on State Highways

The following standards are applicable to permanent, on-premise pole and ground signs located along freeways and freeway frontage roads.

TABLE INSET:

 

Sign Function   

Zoning  District   

Qualifications   

Maximum  Area   

Maximum  Height   

Front  Setback   

Side  Setback   

Number Signs  Permitted   

Apartment/  Condominium  Identification Sign  i.e., signs that identify the name, owner or other identifying characteristics about any residential complex developed under a unified plan   

single-family   

lawfully existing nonconforming use   

20 square feet   

4 feet   

5 feet   

15 percent of lot width   

1 per street front   

multifamily   

none   

150 feet   

20 feet   

5 feet   

10 percent of lot width   

1 per 200 feet of street frontage or portion of   

commercial   

lawfully existing nonconforming use   

General Business Signs  i.e., signs advising the public of goods and services offered on the premises   

commercial  and  industrial   

none   

250 square feet   

50 feet   

5 feet   

15 percent of lot width   

1 per 200 feet of street frontage or portion of   

hotels/motels, retail fuel sales, and restaurants within 300 feet of freeway right-of-way   

300 square feet   

60 feet   

5 feet   

15 percent of lot width   

one   

Business Center  Directory Signs  i.e., signs that convey the name of the business center, and the tenants that occupy the center   

commercial  and  industrial   

must contain more than 4 separate lease spaces   

40 square feet per tenant up to 600 square feet inclusive of shop center ID   

40 feet   

10 feet   

15 percent of lot width   

one per street frontage   

Institutional Signs  i.e., signs that identify schools, churches, hospitals, or other similar public or semi-public institutions   

all   

none   

250 square feet   

50 feet   

5 feet   

15 percent of lot width   

1 per 200 feet of street frontage or portion of   

Subdivision Entry Signs  i.e., signs that identify various subdivisions and developments within the city   

single-family   

must contain 5 or more acres of land or 20 or more platted lots   

50 square feet   

8 feet   

10 feet   

none   

two per entry (one per side of street)   

commercial  and  industrial   

50 square feet   

30 feet   

10 feet   

none   

two per entry (1 per side of street)   

(6)   Corporate flags:  In addition to national, state, or municipal flags, a business may erect a single corporate flag provided that such flag meets all of the following requirements: 

a.   The corporate flag is flown with the national flag or with the state and national flag.

b.   The corporate flag is not larger in size or flown higher than the national and state flag.

c.   The proper rules of flag etiquette are followed.

(7)   Electronic message signs.  Electronic message signs are intended to be static and are subject to the same size and location restrictions as other signs regulated by this article. The electronic message portion of a sign shall not exceed 40 percent of the total sign face permitted, nor shall it be the only sign face. In addition, an electronic message board is subject to the following restrictions: 

a.   Any change of information on the electronic message board shall not produce the illusion of moving objects, scrolling, blinking, flashing, expanding or contracting shapes, rotation or any similar visual effect of animation or movement.

b.   Any change in information on the electronic message shall not change more often than every 15 seconds. Any changes shall occur with an instant on/off cycle.

(Ord. No. 1667, § I, 11-23-04)


Sec. 84-235. Permanent off-premises signs.

The following standards are applicable to permanent off-premise advertising signs or billboards which promote or advertise commodities or services not limited to being offered on the premises where such sign is located. Off-premises signs shall be permissible as a permanent sign provided all of the following requirements have been met:

(1)   The subject property is zoned limited industrial (L1), light industrial (I-1) or heavy industrial (I-2) as per the current zoning ordinance of the city.

(2)   Maximum area of the advertising sign does not exceed 1,000 square feet per sign face.

(3)   Maximum height of the sign does not exceed 35 feet in height.

(4)   The sign is set back from all property lines a minimum of 25 feet.

(5)   The sign is located no closer than 250 feet, measured parallel with the street right-of-way, from any other off-premise advertising sign whether existing or a permit for such sign has been authorized.

(6)   The sign is located a minimum of 250 feet from any property used for residential purposes or zoned for residential usage.

(7)   The property is not located within 3,000 feet of S.H. 183, S.H. 121, or S.H. 360.

(8)   A current annual use permit has been issued.

(9)   None of the prohibitive characteristics contained within this section are violated.

(Ord. No. 1667, § I, 11-23-04)


Sec. 84-236. Special event and other temporary signage.

In addition to the permissible permanent signs authorized herein, the following temporary on-premise signs are permitted.

(1)   Special event signs.  Upon approval of a special event sign permit by the building official or his designee, banners, pennants, streamers, balloons, advertising matter and additional parkway signs may be displayed to alert the public of business grand openings, special sales, or events and the like. Special event signage shall be confined to the location that has obtained the permit for such, and displayed in a manner as to not interfere with the movement or sight visibility of pedestrian or vehicle traffic. All signage shall be made of safe materials and erected and displayed in a safe manner. 

a.   Special event signage shall not be erected, placed or displayed for without first obtaining a permit for same.

b.   Special event signage shall be permitted for a duration of no more than 14 consecutive days per permit.

c.   No more than four special event permits shall be issued for any one business during any calendar year.

d.   Special event permits cannot be issued in a consecutive nature. A minimum 30-day interval must pass from the expiration of one special event permit to the issuance of another.

e.   Applications for special event signs shall consist of an application fee, as established by the city fee ordinance, and two sets of drawings that depict the nature, size, shape, content, height, type of materials and location of such requested signage.

f.   No such signage shall be placed, erected, or maintained unless the responsible party has executed an instrument agreeing to indemnify and hold harmless the city from any and all liability, directly or indirectly occurring from the erection, placement, maintenance, removal or failure to remove such signs pursuant to the provisions to this chapter. Any signage erected in violation of this chapter or deemed unsafe to pedestrian or vehicular traffic shall be subject to all the penalties for violation stated herein and may be subject to immediate removal.

(2)   Pole/ground signs. 

TABLE 6-C. TEMPORARY ON-PREMISE POLE/GROUND SIGNS

The following standards are applicable to temporary, on-premise pole and ground signs located on all streets. Such signs shall be valid only for the duration specified herein or upon expiration of the annual permit.

TABLE INSET:

 

Sign Function   

Zoning  District   

Qualifications   

Duration   

Maximum  Area   

Maximum  Height   

Front  Setback   

Side  Setback   

Number Signs  Permitted   

Real Estate Signs  i.e., signs offering the sale, lease or rent of individual dwelling units, real property, or lease space, other than self-storage facilities. Self-storage facilities: see general business signs   

single-family   

developed land greater than 2 acres   

temporary  removal upon expiration of annual permit or within 7 days of sale or rental of property   

16 square feet   

6 feet   

none   

10 percent lot width